This project required a complete rebrand - including a name change - for Giotto SA Mindworks.  The project promotes to reposition the brand as a brand that cultivates individuality and greater mindfulness.

The aim of the rebrand of Giotto SA is to promote and utilize assessment tools towards less judgmental and discriminatory practice in order to make the brand more applicable to the South African and African market.

The visual language aims to create a harmonious graphic resonance between design elements in order to create a clear sense of the brand personality.The Zeko Logotype comprises out of two elements, the logo symbol, and the logotype. The logo symbol is a powerful image evoking the company’s culture shift in ethos as it showcases character, openness, development, understanding, integrity, and afro-centricity. The two primary colours are Yellow and Blue-Grey. It is a fresh and appealing blend of colours chosen for their timelessness. Both of these colours will also be found evident in traditional African painting.